Regular Jeans - 1988 D-Ark

Despite its success, Diesel’s philosophy has remained unwavering since its inception: passion, self-expression, and a determination to change the game.

Now we commit to taking on a bold new challenge, confronting the social, economic, and environmental impacts of the fashion industry at large.

This is why we launched our sustainability strategy, which outlines our commitment to taking action for the benefit of current and future generations, ensuring Diesel’s continuing success in a changing world. The strategy focuses on products, climate, our internal people and our suppliers, and it is respectively based on these four Pillars:

Be the Alternative, Stand for the Planet, Celebrate Individuality, Promote Integrity.