SPRING SUMMER 24 CAMPAIGN

Who has that special something that makes them The Most Successful? (Spoiler alert — they all do.) Continuing the partnership with Guinness World Records, Welcome to Successful Living is Diesel’s Spring Summer 2024 campaign. Envisioned by creative director Glenn Martens, art director Christopher Simmonds and photographer Johnny Dufort as an ironic homage to a classic TV talent competition, the show has a “live” studio audience, a panel of judges and entertainment galore. Behold, individual talents that stretch the limits of the imagination. We encourage those watching at home to find and embrace theirs